The Need of SMS Texts in Marketing

 

Every brand looks forward to track and target as many customers as they can during the run, and SMS has been a continuously effective part of multi-channel marketing. But most of the companies try the Core Digital Marketing companies for targeting their customers with the Bulk SMS services. The issue with the Digital Marketing team company handling SMS services is the unawareness of the end customer requirements. And this is where the brand misses out on effectively communicating with the customer and increasing ROI.

The major misconception among many reputed organizations is they lack the knowledge about the costing of SMS marketing. They believe it requires heavy investment in various apps and again that doesn't allow personalized targeting. The reality, however, is the other way round, where communication through mobile phones is way easier and cheaper gaining 38% more ROI than before.

Mobile phone users have drastically increased after 2015 and the hike is mostly seen after 2018 that people started carrying multiple mobile phones, both considering their official and personal usage. The popularity expanded to rural areas and those are the most volatile people to target, i.e. the rural mobile users can be a better customer when the product information is delivered through SMS. As mobile technology increased, phones became dual Sim, now we have approximately 2 to 3 Mobile Numbers to target for. Especially in localities attached to a bigger city like metro-cities, capitals cities of each state and many more. In such cases, an expert company which can work bulk SMS's like Bulk SMS Noida services can be a game-changer.

Secondly, the means of SMS messaging between the company and mobile users are essential as the brand can legally contact the customers without getting into the personal space or breaching any privacy policy. Let us now consider the benefits of using Bulk SMS Delhi NCR and discuss the importance of SMS services in engaging customers.

1.      In-person communication with the customer

SMS is one of the fastest and are read more than 97% of times. Mostly within the first 10 minutes of receiving which gives a better insight to the SMS provider to which SMS is working and to what audience. In addition to that, an average of 68% SMS campaigns generates successful ROI which is way higher to that of other marketing channels.

2.      Can also support other channels and integrate them

When considering other channels of marketing, it is important that other channels also work well simultaneously. SMS alone can support the ability to enhance and rise other social media channels and emails too. Example, we often mail our customers and clients about our services, an immediate follow-up SMS asking "Have you read our Mail" can lead the customer to the mails.

3.      Can make use of Short-codes to simplify the Response and building a Database

If your customers have once visited you because of the shortcode or advertisement you placed, bill-boards or any other medium that means the customer is familiar with the Shortcode. You can make use of this short-code and use it as a Keyword for interacting and hence branding.

4.      Getting to know your customers

The companies who pin target the customers do it through feedbacks. They segregate the customers based on the reviews and past purchases so they can be approached again for similar products. Bulk SMS in such case can be a great medium to take surveys. Researches show 31% of the customer will respond to survey asked through SMS and the average response time is over 5 minutes.

5.      Increased customer engagements

During the entire customer lifecycle, SMS is a great way to enhance how the brand engages with consumers. Every organization should understand the need for varying the content they send to the customer when the customer prefers updates and news about the brand. The information is best delivered with emails, creative SMS is the best way to approach with the updates.

6.      Better Insights

Improvement of the brand image and getting higher ROI is effective when you know what the customer needs and through SMS, the insights of customers can be tracked effectively. By analyzing the campaigns, and continually building a better understanding of the customer mobile usage, the ROI can be increased effectively. SMS can target customers directly who are interested in getting updates and make purchases from the company.